One of the channels we, authors, can utilize as platforms to expose and market our books is the book fair. Theoretically, people come to book fairs to discover new books, be discovered and to connect and reconnects with networks. My book Apocalypse: Here and Now. Are you Ready? was featured at the BookExpo 2019 and the BookCon 2019 in New York City.
Here are what I learned about these two books fairs:
BookExpo is the largest industry trade show in North America emphasizing traditional publishing. It began as a convention for booksellers, one of those is the American Booksellers Association. It’s attended by people in the publishing industry, literary agents, booksellers, librarians, and the media.
BookExpo 2019 happened last May 29 – 31, 2019 at the Jacob K. Javits Convention Center in New York City. It was a fantastic event! This BookExpo2019 is a brilliant opportunity to network with different authors, agents, and book enthusiasts, and gives authors a chance to know what is going on in the industry. For independent authors who are entrepreneurially inclined, there is the potential for expanding their market, finding new tools, and establishing new relationships.
Any attendee who walks into the Javits Convention Center would be immediately amazed by there are huge stands of the big publishers. That strategically set where huge foot traffic is expected during the event. Those stalls were filled with people having meetings. Attendees would feel a sense of the scale of the large publishing houses, plenty of authors, books, and people. It’s amazing that a self-published or independent author could feel significant, having shared space with the best-selling authors.
Just to give you a concise background, BookCon is the event where storytelling and pop culture collide. It is organized by ReedPOP and is the sister show to BookExpo. BookCon 2019 happened last June 1 to 2 at the Jacob K. Javits Convention Center in New York City, the same venue as BookExpo 2019.
If there were no authors and no books, there would be no book fairs, no publishers, and no book printers. That’s the way it goes. Also, if there are no readers, there would be no books, and no authors.
Self-published and independent authors would be amazed by how vast the convention center is. It can make one question whether an author has any role in such an event. It may sound absurd. With a place so vast, I wonder if there were enough seats to accommodate the crowd. It wouldn’t matter anyway for book lovers and authors who are eager to meet each other.
Book fairs also open up for authors opportunities to hone their writing craft, learn a thing or two about branding and marketing, understand what readers what, and forecast changes in the genre and industry.
Next year there will be another opportunity for even more authors to feature their upcoming books. Be on the lookout for my upcoming book Infinite Destiny Truth and Wisdom in 2020 at BookExpo and BookCon.